AI Insights · Timothy · January 2022
Top 5 Play Pass Games Performance in Middle East Q4 2021
The top 5 Play Pass games in the Middle East showed varied performance in Q4 2021, with some apps seeing steady metrics and others experiencing fluctuations in downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 Play Pass games in the Middle East demonstrated diverse trends across downloads, revenue, and active user metrics. The data, sourced from Sensor Tower, reveals a dynamic landscape for these popular apps.
Pixel Art － Color by Number from Easybrain Ltd saw a notable increase in weekly downloads early in the quarter, peaking at around 30.8K in mid-October before gradually declining to approximately 16.4K by the end of December. Revenue fluctuated, reaching a high of about $2.1K in early November and ending the quarter at roughly $1.9K. Active users remained relatively stable, ranging between 170K and 200K throughout the quarter.
Hungry Shark Evolution by Ubisoft experienced a varied pattern in weekly downloads, starting at 17.8K in late September, dipping to around 10.1K in early December, and rebounding to 13.3K by the end of the year. Revenue saw a significant peak of $2.5K in late November, with other weeks fluctuating between $991 and $1.9K. Active users showed a slight decline from 156K to around 138K over the quarter.
LEGO® DUPLO® WORLD by StoryToys Limited had its highest weekly downloads in mid-November at approximately 12.3K, before dropping to about 2.1K by the end of December. Revenue peaked at $1.2K in late November but generally remained below $1K for most of the quarter. Active users showed growth early in the quarter, peaking at around 31.3K in mid-November, before stabilizing at approximately 20K by the end of December.
Disney Coloring World, also by StoryToys Limited, displayed a steady increase in weekly downloads, starting at 5.8K in late September and reaching around 6.3K by the end of December. Revenue saw consistent growth, peaking at approximately $1.2K in the final week of December. Active users remained stable, fluctuating between 19.8K and 24K throughout the quarter.
Rummikub from Kinkajoo Ltd maintained a steady weekly download rate, averaging around 3.5K to 5.3K throughout the quarter. Revenue experienced minor fluctuations, peaking at $1.3K in mid-October. Active users remained relatively constant, ranging from 45K to 48K during the quarter.
For more detailed insights, visit Sensor Tower.
